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June 2009 – The Accountability Coach e-newsletter
What’s below?- What’s new at www.AccountabilityCoach.com? – Take advantage of more new FREE Resources and Tools listed below - proven resources and tools to help you Work Less, Make More Money, and Have a More Balanced Life. - Article by Anne Bachrach – How to Make Your Business Truly All-About-Them Below are proven resources and tools to help you Work Less, Make More Money, and Have a More Balanced Life. Take advantage of all the resources and tools that can help you achieve your goals. If you don’t invest any money in yourself, at least invest time to take advantage of all the FREE resources that can help you be on the path to achieving your goals so you can fulfill what is truly important to you in life. 1. I had the pleasure of interviewing a great resource to leverage when buying or leasing a vehicle. His name is Tony Langenderfer and Tony is the head of Expert Auto Consultants, Inc. I affectionately call him, The Car Dude. He is a widely recognized automobile expert. He has exhaustively studied the automobile industry and continually keeps up with the latest information about new model cars and trucks as well as private and government research and test results. Tony acts as "buyers’ agent" for clients, saving them considerable time, hassles, and money. Listen to this 22 minute interview with Tony. Leverage and share this great resource when you want to buy or lease a vehicle. http://www.accountabilitycoach.com/bw/LangenderferInterviewOrder.php Enjoy the other FREE interviews available on the Home Page at www.AccountabilityCoach.com. 2. Listen to the FREE iTunes Podcasts at www.AccountabilityCoach.com. Subscribe and get updates as they are posted. The recordings are only 10-15 minutes in length and you will receive an idea or concept that can make a profound impact in your life – personally and professionally. There are some podcasts with great guests talking on different topics that impact our life and I know you will get value from the interviews. Feel free to "tell a friend" who you think would benefit from listening. Subscribe to the Free iTunes Podcasts today. Use the link below or go to iTunes Podcasts and search for AccountabilityCoach or Anne Bachrach. (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=290547573) 3. Listen to a 30-minute Custom Tele-seminar. Whether you are in the financial services industry or not, you will receive value from this educational tele-seminar. Listen to this special, limited time only, FREE tele-seminar discussing basic concepts that all successful people apply so they can achieve their goals. Click this link or cut and paste it into your internet browser and download this FREE tele-seminar: http://www.accountabilitycoach.com/bw/AchieveGoalsInterviewOrder.php 4. Subscribe to the Accountability Coach Blog so you can obtain regular inspiration and motivation along with practical ideas you can immediately implement. Go to http://www.accountabilitycoachblog.com/ and subscribe. It will help keep you focused so you can increase the probability that you will achieve your goals this year. 5. Sign up for the 30-day on-line Goal Achievement self-study program so you can apply the Keys to Working Less, Making More Money, and Having a More Balanced Life within 30 days. This program includes 4 helpful audios to assist you in achieving your goals. Click here to view all the tools and resources included in the 30-day course to help you achieve your goals so you can be even more successful and enjoy a more balanced life. http://www.accountabilitycoach.com/bw/30dayStudyCourse.php 6. Invest in the 34-lesson course, where you will learn how to effectively apply each lesson through examples and stories included within each lesson. You will have thought-provoking exercises to complete which will help you formulate action plans that you will implement for even greater professional and personal success. You will experience interesting and fun ways to view each of the concepts throughout the entire course. You will enjoy this systematic approach to creating a totally balanced and great quality of life. To review the table of contents, go to: http://www.accountabilitycoach.com/bw/34lessons.php ***************************** How to Make Your Business Truly All-About-Themby Anne M. BachrachTake your business to the next level by creating an 'It’s All-About-Them' (IAAT) experience for clients. A company that is founded on the IAAT principle will have valuable services right "out of the box." Ask any successful business owner and entrepreneur - they will tell you. In order to get new clients and keep the existing ones coming back for more, clients have to trust you, enjoy their experience, and find value in the service or product you’re providing. In other words, it has to be all-about-them. Maybe you did go into business for all the right reasons and you truly want to provide value to your clients, but are you actually practicing it? Even if you tell yourself that you run your business with your clients in mind, it’s very common for business owners to get caught up in the day to day operations and simply run out of time or energy to continually make it all-about-them. The desire to make your business all-about-them is the easy part. It’s the creation and implementation of business models that allow you to practice it that may require some trial and error. Making your business all-about-them will make all the difference and accelerate it to a new level of success. Your business is a reflection of who you are as a person and if you’re faking it for your clients - eventually it will catch up with you. To open your business up to the real possibility of success, you must conduct your personal and professional life with complete integrity and compassion for others. That probably goes without being said. As much as any business would like to operate on an all-about-them principle, motivation for creating a business built on the principle requires passion; a passion for your business and a passion for helping clients. Are you passionate enough to build an all-about-them business? Connect with whatever feelings you can to get the fire burning. Maybe the motivating factor is the income and what money means for you and your family, or maybe it feels good to help people. Whatever the motivating factor is, write it on a piece of paper and post it in your office where you can see it throughout the day. This will help to remind you why you're doing what you’re doing and remain focused on creating an all-about-them business. Do you ask your clients to give feedback on their experience? This is incredibly effective, but few business owners send surveys to their clients. The truth is - business owners don't want to take the time to ask for various reasons. It takes time to not only create surveys, it takes time to conduct them and collect the information. Then there is the challenge of implementing business models changes, if you like any of the ideas or suggestions provided. The difference between an everyday business and an extraordinary one is a client survey. I would highly suggest conducting a client survey because it can be a powerful transformation tool. Listening to your clients and truly comprehending their needs is the most important factor when building a business that’s all-about-them. Your business is completely dependent on your clients and if you don’t make it all-about-them, it won‘t reach its true potential. Here are a few websites that you can use to quickly and easily conduct surveys: 1. http://www.opinionpower.com – All our quick polls and surveys are free and available to your audience for 30 days. 2. http://www.surveymonkey.com -- SurveyMonkey has a single purpose: to enable anyone to create professional online surveys quickly and easily. How do you transform your business to put clients first? How do you take an existing business that’s all-about-them, to the next level? Write down the answers to these 10 questions:
Once you’ve brainstormed answers to the questions above, make a list of everything you now will be delivering to your clients and how it benefits them. You may be surprised to find that many of these benefits create a better, more manageable business for you, too. Take your business to the next level by reviewing all methods of communication with your clients. By using an all-about-them language in phone conversations, emails, marketing materials and website, clients will easily be able to relate to the services offered and how they benefit them. Here are some examples of how a simple shift in language can make all the difference. The first part of each sample below is about you and the second part is how you might change the wording to be all-about-them. Think about how you would feel having someone say the first part versus the second part. Say each of them out loud. Have someone read both samples to you.
The language used in marketing materials, including the website, is just as important as personal conversations and emails. Review all marketing materials to see where all-about-them language can be substituted to take your business to the next level.
The easiest way to transform the language is to review all materials and circle all the "I’s" and "We’s." Then look at each sentence and notice if the 2nd half of the sentence expresses benefits to clients. Many times you can take the back end of the sentence and put it first so it is transformed into an all-about-them statement. You always want to have the benefit voiced in the beginning of the sentence. It is easy to be unaware of how often you use "I" and "We" language and an important exercise is to record your conversations with clients either by audio or video. Review them and note how many times "I" and "We" are used. By scripting and rehearsing all-about-them language, all your communication will improve and so will your business. For more on how to create an all about them business obtain the educational audio program - Creating an It's All About Them Attitude and Business, and The Power of Telling the Truth.
Aim High, Anne www.AccountabilityCoachBlog.com P.S. If you haven’t yet taken advantage of all the Free Resources available at www.AccountabilityCoach.com, click here to take advantage of those you think would benefit you the most: http://accountabilitycoach.com/signupa © Copyright Anne M Bachrach, A.M Enterprises. All Rights Reserved| Privacy | Legal |
